Jeep is one of the most recognized brands in the world. Jeep has been around since 1941 when Willys-Overland Motors supplied the U.S. Army with transportation by introducing a powerful vehicle. Jeep is the car that won World War II, or at the very least ferried the generals and officers who won that war. It’s been on every battle field since and had a starring role in war movies and television series that drove it full speed ahead into the popular culture.
Jeep models all share a common DNA, an authenticity that has always spoke to us as a team. It is an experiential brand that most especially takes its owners outdoors, rather than to the grocery store or mall. Jeep is as American as apple pie. It is rugged, reliable, resilient and dependable. It gets the job done. Jeep is a brand that proudly waves that flag.
As a brand, Jeep defines its promise as “Vehicles enabling life’s extraordinary journeys.” It explains its goal to “Provide vehicles that support a lifestyle of boundless freedom, responsible adventure and are reliable, safe, fun and environmentally friendly.”
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