The all-new third generation Grand Cherokee had been one of the most anticipated new automobile introductions in years. On Wednesday April 7th, the world premiere for the 2005 Grand Cherokee took place at the New York Auto Show’s opening Press day. The special preview presentation started at 2:20pm Eastern Time and was held at the Javits Center North Pavilion, site of the Camp Jeep indoor driving course.
Above left, the deluxe press kit issued at the NY world premiere and titled “From Montana to Manhatten”. The premium quality wire-bound booklet also contained a CD-ROM featuring the set of introductory press photos along with a metal “dog tag” with the words “2005 Jeep Grand Cherokee” imprinted on it. The booklet features 28 pages of information divided into several sections.
Shown above right is a nicely designed 4-page brochure. On the front a cut-out of the new Jeep is attached and is designed to slide back and forth between “Expected” (off-road”) and “Unexpected” (on-road). Above the Jeep, key “off-road” and “on-road” features are listed.