The Jeep® brand is doubling down on its patriotic “Wranglers for Washington” campaign as the U.S. national soccer team advances to the knockout stage, keeping alive a promotional giveaway that could see 100 new 2026 Jeep Wranglers awarded if the team captures the championship.
Announced by Stellantis on June 25, the campaign ties the automaker’s marketing efforts to the U.S. team’s tournament run. If the Americans win the title, the first 100 eligible U.S. residents legally named George Washington who register through the campaign website at wranglerforwashingtons.com will each receive a new 2026 Jeep Wrangler.
Initially introduced as a lighthearted celebration of summer soccer, the campaign has gained renewed momentum following two consecutive U.S. victories that secured a place in the tournament’s elimination rounds. With every remaining match carrying a win-or-go-home scenario, Jeep is amplifying its promotional push across television and social media.
Supporting the initiative is the brand’s 60-second “All in on America” commercial starring comedian Iliza Shlesinger. The broadcast campaign is accompanied by a series of game-day social media videos, including “Time to turn their g’day into a b’day” and “Paraguay can eat our dust”, designed to inject humor and competitive spirit into the tournament while encouraging fans to rally behind the national team.
“We said we’d give away 100 Jeep Wranglers if America goes all the way, knowing full well it sounded a little crazy,” said Olivier Francois, global chief marketing officer, Stellantis. “But now? The team keeps winning, the dream stays alive … and all across the U.S., our country’s George Washingtons are starting to think this might actually happen.”
As the competition enters its decisive phase, Jeep continues to position the promotion as both a celebration of American soccer and a showcase for one of its most recognizable vehicles. The automaker is encouraging eligible participants to register before the tournament concludes, with the giveaway remaining contingent on the U.S. team completing its championship run.
The All in on America campaign was developed in partnership with Chicago-based advertising agency Highdive and remains active through the tournament’s final match.
Source: Stellantis